ADIHEX 2013 Media Plan highlights
In order to attract over 100,000 relevant individuals, personalised invitations will be sent out in e-shots, direct mail and SMS.
Advertising will be secured with key trade titles and magazines throughout the GCC and internationally in Arabic and English. With each partner, a campaign will be put in place to include offline and online advertising, loose inserts, diary date listings, and editorial features, specialised magazines, newspapers, radio & television stations, and outdoor advertising
Associations & International Sales Agent
ADIHEX benefits from strong support from several equestrian, hunting, and falconry organisations but also it’s International Sales Agents who help promote the event all over the world.
The PR campaign for ADIHEX 2013 will include the latest event news, interviews with supporters and exhibitors, and a Press conference.
SEO and interactive website
The adihex.com website is at the centre of the 2013 promotional campaign and will be search engine optimised to ensure high rankings on Google.
ADIHEX is investing substantial time in building online networks of equestrian, hunting, arts & culture, professionals and enthusiasts through the use of social networking sites. This will enable us to push out information and invitations to people already operating within related forums on sites such as Facebook and Twitter.
Schools & Education centres
With Abu Dhabi placing great emphasis on the preservation of cultural values of the Emirates, students from primary through to secondary schools will be offered group tour opportunity.
As ADIHEX has established itself as the exhibition dedicated to safeguarding, protecting and encouraging the traditional Emirati values, members of the Royal Family, and VIP personalities will be personally invited through hand delivered invitations as part of a separate marketing campaign.